What is corporate culture?
The corporate culture is considered as “soul of the organization”.
When a corporation is looked at as an “organism” that consists – like a human being – of body, mind and soul… then the corporate culture is the “soul of the company”.
The way the organization is actually living its values and convictions, internally as well as externally in relation to costumers, partners and other stakeholders.
Each organization has a corporate culture, regardless of whether you want it or not.
Many companies actively and consciously nurture their culture in alignment with their vision and strategy. Other organizations accept cultural chaos without actively shaping it
The danger of uncontrolled cultural chaos is that the organizational qualities are not fostered in a focused way. The company looses agility, liveliness and attractivity … and in the long-run its key employees.